{"id":251,"date":"2023-12-06T21:50:24","date_gmt":"2023-12-06T20:50:24","guid":{"rendered":"https:\/\/challengemedia.ca\/expertises\/recherche-analyse\/"},"modified":"2024-06-06T19:16:08","modified_gmt":"2024-06-06T17:16:08","slug":"research-and-analysis","status":"publish","type":"page","link":"https:\/\/challengemedia.ca\/en\/expertises\/research-and-analysis\/","title":{"rendered":"Research &amp; Analysis"},"content":{"rendered":"\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide rounded has-white-color has-text-color has-background has-link-color wp-elements-296853f68a9eec4aa7e38c66a02a0130 is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#88c8f0\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-b62d8709 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Research &amp; Analysis<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Extrapolation and understanding of data from different media research banks.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize your advertising campaigns with our strategic recommendations based on expert analysis of media data and consumer behavior.<\/h2>\n\n\n\n<p>Extrapolating and understanding data from various media research banks is a crucial aspect of any modern marketing strategy. With our deep expertise, we are able to navigate through a vast array of data from sources such as audience research, consumer trends and market analysis. Our dedicated team specializes in interpreting this data to derive valuable insights and influence our strategic media recommendations. By fully understanding consumer behaviours and preferences, we are able to effectively optimize advertising campaigns to reach the right target audiences at the right time and on the right platforms. This approach allows us to stay at the forefront of the industry and offer our clients impactful and effective marketing solutions<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/challengemedia.ca\/en\/contact-us\/\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide rounded has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#e4f1f9;margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns content-wide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rounded has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ea69a204 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-urbane-font-family\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-size:24px;line-height:1.2\">Pauline Favre<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2b271046cc6427719eee93b3dbf1eece\" style=\"color:#07116b80;font-size:16px;line-height:1.1\">Marketing Director, Aliments du Qu\u00e9bec<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<p style=\"font-size:14px;line-height:1.3\">In just a few months, the Challenge team has made itself indispensable. They are seasoned media professionals with whom we have a lot of pleasure working. They listen to our needs, have a good understanding of our issues as well as great knowledge of the agri-food sector! This results in effective action plans and real recommendations. Always available for us, the team has a human and friendly approach.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rounded has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ea69a204 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-urbane-font-family\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-size:24px;line-height:1.2\">Benoit Robillard<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-bbefec8494de5c926624c5590931ff54\" style=\"color:#07116b80;font-size:16px;line-height:1.1\">Director &#8211; Annual Giving Douglas Foundation<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<p style=\"font-size:14px;line-height:1.3\">Working with the Challenge M\u00e9dia team is the pleasure of collaborating with competent and astute professionals who know how to combine knowledge, know-how and interpersonal skills.proposals that meet our objectives while promoting teamwork and a more human approach.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rounded has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ea69a204 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-urbane-font-family\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-size:24px;line-height:1.2\">Laurent Samson<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b020593bf1a0bd15d48d1580301d2368\" style=\"color:#07116b80;font-size:16px;line-height:1.1\">Marketing Director, Boulangerie St-M\u00e9thode<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<p style=\"font-size:14px;line-height:1.3\">I have done business with the Challenge team for over 14 years and have always been completely satisfied with their services. I never felt the need to change agencies, because their level of media skills is much higher than average. They have been able to adequately understand our needs throughout these years with a concern for efficiency while respecting the evolution of the company. They are dynamic and always available to make proposals that meet our objectives while promoting teamwork and a more human approach.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Our other services<\/h2>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-vertical is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-47e8c09e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-service\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/challengemedia.ca\/en\/expertises\/strategie\/\">Strategy &amp; media planning<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-service\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/challengemedia.ca\/en\/expertises\/achat-media\/\">Media buy<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-service\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/challengemedia.ca\/en\/expertises\/numerique\/\">Digital<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-service\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/challengemedia.ca\/en\/expertises\/creativite-media\/\">Media creativity<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Research &amp; Analysis Extrapolation and understanding of data from different media research banks. Optimize your advertising campaigns with our strategic recommendations based on expert analysis of media data and consumer behavior. Extrapolating and understanding data from various media research banks is a crucial aspect of any modern marketing strategy. With our deep expertise, we are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":238,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-251","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Research &amp; Analysis - Challenge M\u00e9dia<\/title>\n<meta name=\"description\" content=\"Extrapolation and understanding of data from different media research banks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/challengemedia.ca\/en\/expertises\/research-and-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research &amp; 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